HOT TOOLS
COOL SEASON

Complete the cool season with a blast of hot air! It’s simple—during the winter, you’re always giving your hair a blow dry, straighten, or even a quick curl before jetting out the door. With the help of our Winter Hair Kit Bundle, your hair will be icicle-end free, protected, and looking fierce all winter long.

What Are Your Mane Needs?

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From straight-haired to wavy and curly to coily, we’ve created a line that works for everyone. So let’s get to the root of your styling routine.

Take The Quiz

Bestsellers

Double Shine

"Powerful, salon grade, affordable"


5-in-1 Curling Iron

"Never pick between curls or beach waves!"


Pro-Satin Infrared Flat Iron

"Leaves my hair soft instead of fried."


Jacqui E.

Meet Our Styling Squad

Tips & Tutorials

Inspiration and advice from Xtava Hair Xperts.

#Hairspiration

Want silky soft hair, but are unsure of which hair mask to buy? Looking for a new hairstyle to change up your routine? We’ve got you covered. Find the latest inspo in one easy spot.

#HowToBeauty

You've got the tools, now we'll help you create the look. Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.