Privacy Policy

Effective as of July [-], 2021 Xtava, LLC (“Company”) is committed to protecting your privacy. This Privacy Policy (“Policy”) explains our practices regarding use of (“Site”).
By using our Site and our app, you agree to the terms of this Policy and you expressly consent to the collection, use, and disclosure of your Personal Information (hereinafter defined) in accordance with this Policy. Your continued use of the Site following the posting of changes to this Policy will be deemed your acceptance of those changes.

This Policy governs the manner in which Company collects, uses, maintains and discloses information collected from users (each, a “User”) of the Site. This Policy applies to the Site and all products and services offered by the Company.

Collection of Personal Information and Anonymous Data

“Personal Information” means information to identify or contact you such as your name, address, and email. “Anonymous Data” means data that is not capable of identifying an individual.

We may collect Personal Information from you, such as your name, email, and other credentials provided by you when you create an account to log into our network (“Account”).

When you place an order on our Site, we collect all information necessary to complete the transaction, including your name, credit card, billing and shipping information. If you provide us feedback or contact us, we collect your name, email, and content included in the email. If you respond to a survey, subscribe to our newsletter When you post messages on our Site, the information contained in your posting will be stored on our servers and other Users will be able to see it. We collect other types of Personal Information, such as your operating system and version, product registration number, and other information.

We may collect Anonymous Data about Users whenever you interact with our Site. This information may include the browser name and the type of computer and technical information about a User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Use of Personal Information and Anonymous Data

The Company collects and uses a Users’ Personal Information for the following purposes:

  • To improve customer service (i.e., your Personal Information helps the Company to more effectively respond to your customer service requests and support needs);
  • To personalize the User experience;
  • We may use Personal Information in the aggregate to understand how our Users as a group use the services and resources provided on our Site;
  • To improve our Site;
  • We continually strive to improve our website offerings based on the information and feedback we receive from you;
  • To process User transactions. We do not share this information with outside parties except to the extent necessary to provide the service;
  • To administer a content, promotion, survey or other Site feature;
  • We may collect Personal Information to improve advertising on our Site;
  • We may collect Personal Information for use within advertising systems operated by third-parties;
  • To send Users information they agreed to receive about topics we think will be of interest to them; and
  • To send periodic emails to Users.

The email address Users provide for order processing will be used to send those Users information and updates about their order. It may also be used to respond to user inquiries, and/or other requests or questions. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

Protection of Your Personal Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

No method of transmission over the Internet or method of electronic storage is 100%, however. While the Company uses reasonable efforts to protect your Personal Information, Company cannot guarantee its absolute security.

Disclosure of Your Personal Information

We disclose your Personal Information as described in this Policy. We may share your Personal Information with third party service providers to fulfill orders placed by Users on our Site, process payments, provide you with the services that we offer through our Site, conduct quality assurance testing, facilitate creation of accounts, provide technical support, and/or other services. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out SMS messages, promotions, newsletters or surveys.

We will never sell your Personal Information or make it available to any third parties without your consent except where required to do so by law or in the event that we sell any part of our business or assets.

Disclosure of Anonymous Data

We may share generic aggregated demographic information not linked to any Personal Information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Anonymous Visitors to the Site

We will collect Personal Information from Users only if they voluntarily submit such information to us. Users can always refuse to supply Personal Information, except that it may prevent them from engaging in certain Site related activities.

Log Files

Like many other Web sites, this Site makes use of log files. These files merely log visitors to the Site and is a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track User’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons

The Site uses cookies to store information about visitors’ preferences, to record User-specific information on which pages the Site visitor accesses or visits, and to personalize or customize our web page content based upon visitors’ browser type or other information that the visitor sends via their browser.

If you wish to disable cookies, you may do so through your browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Our Advertising Partners

Some of our advertising partners may use cookies and web beacons on our site.

These third-party ad servers or advertising networks use technology in their respective advertisements and links that appear on our Site and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site’s third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the Site.

Third Party Privacy Policies

This Policy only addresses our use and disclosure of Personal Information and Anonymous Data. It does not address, and we are not responsible for, the privacy or security practices of any third parties, including those third-party companies discussed above. We encourage Users to consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.

Children’s Information

We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity. Our Site does not knowingly collect any Personal Information from children under the age of 13. If a parent or guardian believes that our Site has in its database the Personal Information of a child under the age of 13, please contact us immediately at and we will use our best efforts to promptly remove such information from our records.

California Privacy Rights

California residents have the right to ask us one time each year if we have shared their Personal Information with third parties for direct marketing purposes. To make a request, please email us or write to us at, and indicating “California Shine the Light Inquiry” in the subject line.

Text and Email Marketing Notifications

By subscribing to the Site, you agree to receive automated marketing text messages and/or email communications from Company (including Aterian Group, Inc. and its subsidiaries and affiliates) about our products and services at the phone number and/or email address you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system, email, or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply.

Reply STOP, END, CANCEL, UBSUBSCRIBE or QUIT to opt-out. You may receive an additional text message and/or email communication confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than the opt-out commands above is not a reasonable means of opting out.

Changes to This Policy

The Company has the discretion to update this Policy at any time. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Information we collect. You acknowledge and agree that it is your responsibility to review this Policy periodically and become aware of modifications.

Contact Us

If you require any more information or have any questions about this Policy, please feel free to contact us by email at
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