Designed With Your Hair In Mind

Break free from one-size-fits-all hair products. We engineered an affordable line to solve all of our styling woes: from volume hungry straight-hair to moisture thirsty coily hair, and everyone in between.

Girls with four types of hair taking photo after applying the Xtava products

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Your Hair Is Our Hair

To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and especially the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It's natural, it's healthy, and it will completely change your idea of styling.

Styling Squad products

Blow Dry In No Time

Ditch the blowout bar. With powerful motors, we designed our hair dryers to create killer DIY blowouts at home or on-the-go.

Young woman drying her hair with Xtava blow dryer

Straighten Through Thick and Thin

One flat iron does not fit all, so we tailored ours to you. Find the best temp control, plate size, and material for your hair type.

Xtava Girl straightening her hair with Xtava iron flat
xtava infrared hair straightener Pro-Satin Advanced Infrared Straightener


Xtava Gloss Factor Titanium Straightener Gloss Factor Titanium Straightener


More Bounce For Your Buck

Create any curl you could ever want. With varied sizes and shapes, our curling irons and wands make everything from tight ringlets to beach waves.

Girl curling her hair with Xtava Curling Iron
Xtava 5 in 1 hair curlyer
on sale!
5-in-1 Curling Iron with Temp Control

$64.99 $48.99

xtava twist curl curling wand
on sale!
The Twist Conical Curling Wand with 1-1.5" Tourmaline Ceramic Barrel

$48.99 $18.99

xtava curling wand with .5-1 inch tourmaline ceramic  barrel The Twirl Conical Curling Wand with .5-1" Tourmaline Ceramic Barrel


Xtava It Curl Oval Wand with Ionic Ceramic Tourmaline Technology
on sale!
It Curl Oval Wand with Ionic Ceramic Tourmaline Technology

$39.97 $29.97

Small Things That Matter

With lab-tested designs, our accessories enhance your styling routine. From diffusers to pinup clips, we consider these add-ons anything but optional.

Three girls with Xtava accessories
Xtava Double Bristle Body Brush (55mm)
on sale!
Double Bristle Body Brush (55mm)

$40.99 $10.99

Xtava Double Bristle Body Brush (22mm) Double Bristle Body Brush (22mm)


Better Together

Get what you need. Our styling toolkits combine our bestselling duos so you can create your look for less.

Girl using Xtava Curly Hair Kit
xtava sleek and shiny flat iron toolkit Sleek and Shiny Toolkit


Last Chance Sales

The deals here won’t last forever, so be one of the first to take advantage of these exclusive low prices.

Three girls celebrating their profitable purchases

Tips & Tutorials

Inspiration and advice from Xtava Hair Xperts.


Want silky soft hair, but are unsure of which hair mask to buy? Looking for a new hairstyle to change up your routine? We’ve got you covered. Find the latest inspo in one easy spot.


You've got the tools, now we'll help you create the look. Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.