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Designed With Your Hair In Mind
Break free from one-size-fits-all hair products. We engineered an affordable line to solve all of our styling woes: from volume hungry straight-hair to moisture thirsty coily hair, and everyone in between.
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Your Hair Is Our Hair
To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and especially the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It's natural, it's healthy, and it will completely change your idea of styling.
Blow Dry In No Time
Ditch the blowout bar. With powerful motors, we designed our hair dryers to create killer DIY blowouts at home or on-the-go.
Straighten Through Thick and Thin
One flat iron does not fit all, so we tailored ours to you. Find the best temp control, plate size, and material for your hair type.
More Bounce For Your Buck
Create any curl you could ever want. With varied sizes and shapes, our curling irons and wands make everything from tight ringlets to beach waves.
Small Things That Matter
With lab-tested designs, our accessories enhance your styling routine. From diffusers to pinup clips, we consider these add-ons anything but optional.
Better Together
Get what you need. Our styling toolkits combine our bestselling duos so you can create your look for less.
Last Chance Sales
The deals here won’t last forever, so be one of the first to take advantage of these exclusive low prices.
Your Hair Is Our Hair
To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and especially the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It's natural, it's healthy, and it will completely change your idea of styling.
Blow Dry In No Time
Ditch the blowout bar. With powerful motors, we designed our hair dryers to create killer DIY blowouts at home or on-the-go.
Straighten Through Thick and Thin
One flat iron does not fit all, so we tailored ours to you. Find the best temp control, plate size, and material for your hair type.
More Bounce For Your Buck
Create any curl you could ever want. With varied sizes and shapes, our curling irons and wands make everything from tight ringlets to beach waves.
Small Things That Matter
With lab-tested designs, our accessories enhance your styling routine. From diffusers to pinup clips, we consider these add-ons anything but optional.
Better Together
Get what you need. Our styling toolkits combine our bestselling duos so you can create your look for less.
Last Chance Sales
The deals here won’t last forever, so be one of the first to take advantage of these exclusive low prices.
Tips & Tutorials
Inspiration and advice from Xtava Hair Xperts.
#Hairspiration
Want silky soft hair, but are unsure of which hair mask to buy? Looking for a new hairstyle to change up your routine? We’ve got you covered. Find the latest inspo in one easy spot.
#HowToBeauty
You've got the tools, now we'll help you create the look. Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.
