Straighten Through Thick and Thin

One flat iron does not fit all, so we tailored ours to you. Find the best temp control, plate size, and material for your hair type.

all squad
Pro-Satin Advanced Infrared Straightener Pro-Satin Advanced Infrared Straightener

$58.99

Steam Straightener Steam Straightener

$68.99

Gloss Factor Titanium Straightener Gloss Factor Titanium Straightener

$38.99

Hotness 3-in-1 Styler Hotness 3-in-1 Styler

$58.99

Sapphire Jet Set Travel Iron with Ceramic Plates Sapphire Jet Set Travel Iron with Ceramic Plates

$28.99

Amethyst Jet Set Travel Flat Iron with Ceramic Plates Amethyst Jet Set Travel Flat Iron with Ceramic Plates

$28.99

Onyx Jet Set Travel Iron with Ceramic Plates Onyx Jet Set Travel Iron with Ceramic Plates

$28.99

Pomona Goddess Flat Iron with Ceramic Tourmaline Plates Pomona Goddess Flat Iron with Ceramic Tourmaline Plates

$54.99

Aurora Goddess Flat Iron with Ceramic Tourmaline Plates Aurora Goddess Flat Iron with Ceramic Tourmaline Plates

$49.49

Tips & Tutorials

Inspiration and advice from Xtava Hair Xperts.

#Hairspiration

Want silky soft hair, but are unsure of which hair mask to buy? Looking for a new hairstyle to change up your routine? We’ve got you covered. Find the latest inspo in one easy spot.

#HowToBeauty

You've got the tools, now we'll help you create the look. Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.