Designed With Your Hair In Mind

Break free from one-size-fits-all hair products. We engineered an affordable line to solve all of our styling woes: from volume hungry straight-hair to moisture thirsty coily hair, and everyone in between.

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Your Hair Is Our Hair

To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and especially the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It's natural, it's healthy, and it will completely change your idea of styling.

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Perk Up Style Cream
on sale!
Perk Up Style Cream

$44.00 $21.99

Deep Conditioning Mask
on sale!
Deep Conditioning Mask

$40.00 $19.99

Rich Leave-In Conditioner
on sale!
Rich Leave-In Conditioner

$44.00 $21.99

Clarifying Hair Mask
on sale!
Clarifying Hair Mask

$40.00 $19.99

Curl Definer
on sale!
Curl Definer

$44.00 $21.99

Heat Protectant Spray
on sale!
Heat Protectant Spray

$36.00 $17.99

Blow Dry In No Time

Ditch the blowout bar. With powerful motors, we designed our hair dryers to create killer DIY blowouts at home or on-the-go.

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The Double Shine Ionic Dryer
on sale!
The Double Shine Ionic Dryer

$129.99 $109.99

Jet Set Travel Hair Dryer
on sale!
Jet Set Travel Hair Dryer

$118.00 $58.99

Straighten Through Thick and Thin

One flat iron does not fit all, so we tailored ours to you. Find the best temp control, plate size, and material for your hair type.

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Pro-Satin Advanced Infrared Straightener
on sale!
Pro-Satin Advanced Infrared Straightener

$118.00 $58.99

Steam Straightener
on sale!
Steam Straightener

$138.00 $68.99

Gloss Factor Titanium Straightener
on sale!
Gloss Factor Titanium Straightener

$78.00 $38.99

Hotness 3-in-1 Styler
on sale!
Hotness 3-in-1 Styler

$118.00 $58.99

Sapphire Jet Set Travel Iron with Ceramic Plates
on sale!
Sapphire Jet Set Travel Iron with Ceramic Plates

$58.00 $28.99

Amethyst Jet Set Travel Flat Iron with Ceramic Plates
on sale!
Amethyst Jet Set Travel Flat Iron with Ceramic Plates

$58.00 $28.99

Onyx Jet Set Travel Iron with Ceramic Plates
on sale!
Onyx Jet Set Travel Iron with Ceramic Plates

$58.00 $28.99

Pomona Goddess Flat Iron with Ceramic Tourmaline Plates
on sale!
Pomona Goddess Flat Iron with Ceramic Tourmaline Plates

$110.00 $54.99

Aurora Goddess Flat Iron with Ceramic Tourmaline Plates
on sale!
Aurora Goddess Flat Iron with Ceramic Tourmaline Plates

$110.00 $49.49

More Bounce For Your Buck

Create any curl you could ever want. With varied sizes and shapes, our curling irons and wands make everything from tight ringlets to beach waves.

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5-in-1 Curling Iron with Temp Control
on sale!
5-in-1 Curling Iron with Temp Control

$110.00 $54.99

Hotness 3-in-1 Styler
on sale!
Hotness 3-in-1 Styler

$118.00 $58.99

The Twist Conical Curling Wand with 1-1.5" Tourmaline Ceramic Barrel
on sale!
The Twist Conical Curling Wand with 1-1.5" Tourmaline Ceramic Barrel

$90.00 $44.99

The Twirl Conical Curling Wand with .5-1" Tourmaline Ceramic Barrel
on sale!
The Twirl Conical Curling Wand with .5-1" Tourmaline Ceramic Barrel

$90.00 $44.99

It Curl Oval Wand with Ionic Ceramic Tourmaline Technology
on sale!
It Curl Oval Wand with Ionic Ceramic Tourmaline Technology

$90.00 $44.99

Black Magic Auto-Curler with Ceramic Curl Chamber
on sale!
Black Magic Auto-Curler with Ceramic Curl Chamber

$178.00 $80.09

Small Things That Matter

With lab-tested designs, our accessories enhance your styling routine. From diffusers to pinup clips, we consider these add-ons anything but optional.

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Black Orchid Hair Diffuser
on sale!
Black Orchid Hair Diffuser

$34.00 $16.99

White Orchid Diffuser
on sale!
White Orchid Diffuser

$32.00 $15.99

Double Bristle Body Brush (44mm)
on sale!
Double Bristle Body Brush (44mm)

$36.00 $17.99

Pin-Up Clips - set of 12
on sale!
Pin-Up Clips - set of 12

$24.00 $11.99

Double Bristle Body Brush (55mm)
on sale!
Double Bristle Body Brush (55mm)

$44.00 $21.99

Double Bristle Body Brush (22mm)
on sale!
Double Bristle Body Brush (22mm)

$32.00 $15.99

Double Bristle Body Brush (33mm)
on sale!
Double Bristle Body Brush (33mm)

$36.00 $17.99

Better Together

Get what you need. Our styling toolkits combine our bestselling duos so you can create your look for less.

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Voluminous Toolkit
on sale!
Voluminous Toolkit

$126.00 $62.99

Style Smoother Toolkit
on sale!
Style Smoother Toolkit

$158.00 $78.99

Sleek and Shiny Toolkit
on sale!
Sleek and Shiny Toolkit

$90.00 $44.99

Last Chance Sales

The deals here won’t last forever, so be one of the first to take advantage of these exclusive low prices.

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Amethyst 2-in-1 Magic Wand - Curling Wand and Flat Iron
on sale!
Amethyst 2-in-1 Magic Wand - Curling Wand and Flat Iron

$64.00 $31.99

Sapphire 2-in-1 Magic Wand - Curling Wand and Flat Iron
on sale!
Sapphire 2-in-1 Magic Wand - Curling Wand and Flat Iron

$64.00 $31.99

Onyx 2-in-1 Magic Wand - Curling Wand and Flat Iron
on sale!
Onyx 2-in-1 Magic Wand - Curling Wand and Flat Iron

$64.00 $31.99

Tips & Tutorials

Inspiration and advice from Xtava Hair Xperts.

#Hairspiration

Want silky soft hair, but are unsure of which hair mask to buy? Looking for a new hairstyle to change up your routine? We’ve got you covered. Find the latest inspo in one easy spot.

#HowToBeauty

You've got the tools, now we'll help you create the look. Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.